Earth Rugs™ are made from 100% natural jute fiber.  Jute fiber is harvested from the bamboo-like Jute plant.  Our Earth Rugs™ are products of the weavers art practiced for centuries by the native craftspeople of Bangladesh and India.  Our rich colors and authentic designs are rooted in American tradition.  Jute Rugs date back to the very beginning of rug weaving.  Jute Rugs were used extensively in the 17th through the 19th centuries throughout the old British Empire.  Earth Rugs™ are eco-friendly.Jute is one of the strongest fibers known to man! It was used on seagoing ships before the invention of steal cables.  Woven into rugs, jute fibers provide lasting beauty and strength.  They withstand commercial use and can last a lifetime in the home.Jute has natural water repellent characteristics.  Remember, it is a reed that naturally grows in water.  Water cannot damage a rug woven from jute fiber.Just like other fine rugs, they can be cleaned with soap and water, with a mild carpet shampoo or commercially dry-cleaned.  Cleaning enhances the beauty of these rugs.  Vacuum normally.  Do not machine wash.  Yes!  Earth Rugs™ meet the Consumer Product Safety Commission Standard FF1 for flammability.  What this really means is Earth Rugs™ will not ignite.  Earth Rugs™ are absolutely perfect near the fireplace.